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About Us

Mountain City Publishing Co. Inc. is Chattanooga's oldest community news source. The Lookout Mountain Mirror has been the paper of fact, fun and fancy serving Lookout Mountain, Riverview and Signal Mountain for over 31 years. The Signal Mountain Mirror, our sister paper, has served Signal Mountain and Walden for 20 years.

Both offer readers a true community paper with news, announcements, event coverage, human interest stories and fun every month.
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Publisher and Staff

William Parker
Publisher Emeritus
Lucia Hopper
Publisher
Ferris Robinson
Editor
Email: mirroreditorial@me.com
   Farell McGinness
   Advertising Director
   Email: mtnmirrorads@me.com
Kendall Jacobs Southerland
Art Director
Email: mtnmirrorart@me.com

Writers and Contributors

  • Ann Brown
  • Greyson Brown
  • Meredith Brown
  • Christy Bonner
  • Nancy Carstens - Oh For a Book
  • Melissa Cairns
  • Angie Conroy
  • Tom Eddy
  • JD Harper
  • Jane Henegar​
  • Robin Howe - Off the Beaten Path
  • Sally Little​
  • Elizabeth Miller
  • Tish Gailmard - Reflection Riding
  • ​Ann Henley Perry
  • Gail Perry
  • Anne Rittenberry
  • Ferris Robinson​​
  • Judy Rowland - River Ratter
  • ​Mary Vassar Hitchings​
  • ​Mary Beth Sutton
  • Carol Lannon
  • Ward Petty
  • John Shearer
  • Merrile Stroud - Reel Talk
  • Gwin Tugman - Mountain Tracker
  • Sonia Young - Purple Lady
To submit news to Gwin Tugman for the "Mountain Tracker" column,
which highlights news from 
Lookout Mtn, Tenn. and Ga.,:
​
email 
jtug@epfi.com or call (423) 825-1445​
To submit news to Judy Rowland for the River Ratter column,
which highlights news from 
Riverview and North Chattanooga:

​email 
judyrowland1630@gmail.com or call (423) 266-5402

About the Artwork

The artwork on this website and featured on the front page of every issue of The Lookout Mountain Mirror is created by Publisher Emeritus William Parker. To learn more about William Parker, exhibitions or to purchase his art, visit his website.

William Parker was born and raised in the south. Although his immediate family lived in Chattanooga where he was educated, much of his childhood was spent with his grandparents who operated a cotton plantation in South Georgia. He later wrote a book that included much of his memories in the cotton country. He attended public grammar schools and graduated from the McCallie School, a private military institution for young men.

Parker entered the University of Tennessee’s School of Journalism, where he graduated with honors in 1960. During his senior year he wrote promotional columns for Life Magazine.  

Following graduation, he took a job as general assignment reporter for the Chattanooga Times, an important holding of the New York Times. He worked for Ruth Sulzberger Holmberg, a granddaughter of the late Adolph Ochs, founder and owner of the New York Times. For a short time he was vice president of an advertising firm and later became director of communications for the Tennessee Valley Public Power Association.

In 1987, Parker founded the Mountain City Publishing Company which today publishes The Signal Mountain Mirror and The Lookout Mountain Mirror. Parker has served on the boards of the Hunter Museum of American Art, the Chattanooga History Center and the Forest Hills Cemetery. In 2010, his first book, “Painting along the Way,” a narrative of life in the South, illustrated by many of his own watercolors. The book is in the process of revision to include current works in process.

Parker recently published his newest book, “An Empire Divided, Atlanta And Chattanooga Family Dynasties From The Early Days Of Coca-Cola.” which encompasses much of the history of Coca-Cola. Research for the book was gathered at the Atlanta History Center and the Woodruff Library at Emory. 

Parker’s family includes his wife, Margaret, his daughter, Lucia and two grandchildren.

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Contact US

Mailing address: P.O. Box 99 Lookout Mountain, TN 37350
Physical address: 112 N. Watauga, Lookout Mountain, TN 37350
p. (423) 822-6397
Visit our sister paper: Signal Mountain Mirror

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