With great style, Alex Sachel hails from a small town in upstate New York where her mother is a real estate broker and her father owns a diner. From a very young age, Alex learned the value of hard work. She began working alongside her father in the diner when she was very young. In fact, she remembers begging her father to take her to work with him when he opened at 3 a.m.
Alex elaborated, “I just loved to work and the community of employees and people who dined there day in and day out grew to be my second family. I was completely unaware at that young age that my time spent there would prove to be the most integral learning experience of my life. The communication, customer service, and multitasking skills gained in my experience there are the basis for all of my future success.”
With a thirst for more than her small town could provide, Alex moved to New York City to study fashion merchandising at LIM College, a small private fashion school. She was unclear as to what she wanted to do, so she enrolled at LIM in order to graduate with a business degree while spending her days learning the ins and outs of the fashion industry, which had always enthralled her. While her studies were not as enticing as her internships and retail jobs were, she was able to thrive in the working world. After two years, Alex left LIM to work at a boutique. As Alex explains, “While I was always an excellent student, school never provided me with the excitement and fulfillment of hands-on work.”
While managing different boutiques in New York City, Alex spent her spare time working on the side with her frequent clients she met in the stores. With her strong sense of style, she soon realized she enjoyed being a stylist more than the role of operational manager.
This love of hard work is a natural fit for Alex since she is the daughter of two very hard-working parents. Alex grew up watching her father work six or seven days a week. He took over his family business as soon as he completed college.
Alex shared, “I loved listening to my father make deals with vendors. At the end of the day, we would wait for the moment when they would give out leftover cheesecakes, mozzarella sticks, and all other artery-clogging goodness! I would brag at school the next day about my delicious haul.”
“My mother was also extremely driven,” Alex said. “She raised three children and then began her career as a realtor later in life. After several years, she worked her way up to be the top realtor in our area, and soon she launched her own brokerage firm. I am my mother’s daughter; I learned everything about sales and interpersonal relationships from attending showings with her and listening to her on speakerphone with clients on long car rides. We have the same loud, obnoxious laugh, and we both love people-watching.”
With two business-oriented parents, it is not surprising that Alex now owns her own business. She is a personal stylist. When Alex first moved to Chattanooga, she began managing and buying for a local boutique. One day she realized she was ready to step out on her own as a stylist for clients. Her main services include closet organization, editing, design, personal shopping, styling for events, “wardrobing” for all of life’s occasions, packing people for travel, and so much more. Alex has clients in Chattanooga, Nashville, Atlanta, and Memphis who work with her on a weekly or monthly basis. Some use her seasonally, and still others pursue Alex’s expertise for a yearly refresh of their wardrobe.
“Each and every day is totally new and exciting, which is what I love about my work,” Alex said.
Alex continues to be inspired by all of the women in her life. While she has launched alexsachel.com, many of her good friends are also launching their own businesses. Alex is excited to see others making their passions a reality; this has given her much encouragement. Alex also feels that watching her clients and their transformations, along with their continued support, have also inspired her. She loves seeing “women making it happen and working together to push each other up.”
While Alex offers a variety of services, there is a mandatory initial closet consultation where Alex helps you purge old clothing. “We all need help in this task because we gain sentimental attachments to things, or we think, ‘What if I lose that 15 pounds and it will fit again?’ or we simply don’t realize how to style certain pieces that have been gathering dust for years. The closet consultation is the first step to having a wardrobe that works for you, rather than one where you have to work at it,” Alex said.
In addition to the closet consultation, Alex now offers shopping trips to Miami in addition to her trips to New York, Nashville and Atlanta!
Alex gushed, “The group trips are so much fun, because, in addition to shopping at some of the most amazing and under-the-radar boutiques, I take you around to some of the best restaurants, bars, galleries, showrooms, and beaches in the country! It’s a memorable experience!”
While Alex predominantly consults with women on their wardrobes, she does also work with men. Men are often so pleased with what a difference she makes for their wives that they seek her assistance, as well! Alex stated that many men who are just beginning their careers often gain great confidence from help with their wardrobes.
When Alex is not working, she loves to spend time with her dog, Frannie. She also spends time seeking out great food and drink with her boyfriend.
If you would like to enhance your wardrobe, contact Alex Sachel at AlexSachel.com. Her website offers more detailed descriptions of the services she offers. Here’s to a new look this spring with the help of Alex Sachel!