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Blowout Co. Holding Grand Opening Celebration

11/11/2015

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Picture
by Greyson Brown
Chattanooga’s Southside is sporting a new blow dry bar, as Nashville’s Blowout Co. enters the Chattanooga market with its fourth location. The 1,200-square-foot salon finds its home at 1301 Cowart St.

Though Blowout Co. is already open, a grand opening celebration is set for November 19 from 5:30-8 p.m. Stop in for a quick peek at the newest Blowout Co. location and raise a toast to great hair in Chattanooga. RSVP to the grand opening by email and there will be a drink waiting for you. There will also be half price blowouts all day Thursday (appointments are recommended).

In addition to the November 19 celebration, Chattanooga’s Blowout Co. will donate a percentage of its profit from November 16-18 to charities and educational systems which offer support to women and children in the Chattanooga area. The charities will be Chattanooga Girls Leadership Academy, Girls Inc., The Women’s Fund, and GPS. Each client will be able to choose, from a list provided, which charity will receive her portion.

How did Blowout Co. come to be? This is what happens when Nini Davenport, Andrea Crouch and a few girlfriends gather for a glass of wine on a Saturday night: Nini mentions her weekly appointment to have her hair blown out and gets razzed by her friends. By evening’s end, Nini has not only convinced them that it’s a luxury you can’t afford to miss, but she and Andrea Crouch hatch an idea for a new business. Nini’s niece, Laura Tarumianz, tells Nini about her friend, Leslie Embry, who has launched three successful blow dry bars in Nashville.

The following Monday, they contact Leslie Embry, a Sewanee graduate, to learn about her Blowout Co., which has three successful locations in Nashville. By that afternoon, these three dynamic women decide to join forces by opening Blowout Co.’s fourth location in Chattanooga. Driving home, Nini calls her husband, Elliott, to say that she and Andrea are going to invest in Leslie Embry’s company expansion into Chattanooga. Elliott happens to have a building on Cowart Street in which the perfect space has just come available. Bingo! The Blowout Co. hits the ground running with Leslie Embry’s expertise and two amazing cheerleaders, Nini and Andrea, investing in the business.

Leslie Embry, a former schoolteacher, attended a wedding on the West Coast a few years ago and saw her first blow dry bar. She was so intrigued that she told her husband on the flight home that she was going to open one in Nashville, and the Blowout Co. was born in 2012. Her business expertise and her desire to expand into other cities aligned perfectly with Nini and Andrea’s visit to Nashville, and the trio agreed that Chattanooga’s Southside provided a great location accessible to downtown Chattanooga and all surrounding areas.

In its newest location, Blowout Co. salon will accept appointments as well as walk-ins. Eight chairs and stylists will be available. For $35, your hair will be shampooed and styled as you wish. For $25, you can have your dry hair styled or, for the $30 blowout, come in with wet hair already shampooed. Choose from certain styles or make up your own. And, while you are being pampered, you can enjoy a complimentary beverage of your choice. How does a mimosa or a glass of wine sound?  If you have a group, you are welcome to bring your own refreshments. You can make appointments online at http://blowoutco.com/.

Brides and wedding parties can book the whole bar for “up-dos,” and girls under 12 have special offerings as well. This sounds like a fun afternoon for grandmothers and granddaughters, and a great way to celebrate birthdays. Blowout Co. even offers house calls and sends a stylist to you.

Nini Davenport and Andrea Crouch are bringing a hot concept to Chattanooga. Combined with Leslie Embry’s track record, the Blowout Co. salon will be a great addition to the growth of Chattanooga’s Southside. Officially, these vivacious women are “silent” investors but they put energy and talent behind everything they undertake. Rarely are they “silent” in their support.

Look for the Blowout Co. to blow you away.

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